INDEPENDENT FLORISTS' ASSOCIATION

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Selection Guide

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IFA ABOUT US

IFA Selection Guide

IFA's Selection Guide was produced by The John Henry Company. The kit includes a 64-page, 4-color Selection Guide that contains pictures of floral arrangements, green plants, and other gifts for all occasions. Also included is a 79-page marketing guide that contains recipes for each arrangement. These recipes are detailed listings of the products and labor required to produce each arrangement. By plugging in your own prices of each arrangement component, you can use this workbook to build your own pricing guide.