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NEW FLORIST DIRECT PROGRAM
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On November 20, 2004, IFA's Board of Directors approved a new option for its members to
send and receive IFA's Florist Direct orders. Under this new program shops can send
and receive orders at 100% compensation, i.e. with no commission paid to the sending
shop. This optional program was created as a direct result of feedback from shops who
expressed an interest in being able to send their orders with 100% compensation being paid to
the filling shop.
Since IFA began more than four years ago,IFA members have been able to exchange orders
using an 80%-20% (80% to the filling shop and 20% to the sending shop) commission program
on orders greater than $25 and 100%-0% on orders less than or equal to $25. This new
option will allow a shop to send all of its orders with 100% being paid to the filling
shop. Sending shops can charge and retain a service fee for handling their customers'
wire orders. This new program is entirely optional. Shops that choose to remain on
the 80%-20% program can continue to earn their 20% sending commission.
IFA charges no clearinghouse fees. The monthly membership fee of $20 is charged only when
a shop uses the IFA web site to send any orders or when a shop receives 5 or more orders
during the month. If you do not send any orders through IFA's web site and do not receive 5
or more orders in any month you pay nothing for that month but still have use of all
the services and programs of IFA.
IFA florists now have a choice to be wire service free and to exchange orders at EITHER
100%-0% or 80%-20% without the hassle of finding filling shops or dealing with the
sales tax issue.
Coverage is not an issue with IFA. Basically, any florist that accepts credit cards
can fill an IFA order in cities where IFA doesn't have members. IFA, using its credit
card based system, currently has better coverage than any wire service.
Instead of copying the other companies,IFA is attempting to lead the industry in ways
that some people would have considered radical a few years ago. Most shops today readily
accept IFA Florist Direct orders. Three or four years ago this was almost unheard of.
This shows what a member-owned and member-governed organization can do.
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